Princess Household Appliances Appoints GECO as its Distributor in U.A.E.

General Enterprises Company (GECO), the leading distributor of household goods and electronic appliances was appointed today as the Princess Household Appliances Distributor for the UAE.

Princess is the world's largest supplier of small domestic products in chrome. The collaboration was announced jointly by Mr. Aad Ouborg, President and CEO of Princess Household Appliances along with Mr. John Willimott, Managing Director, Al Batha Home Products & Retail and Mr Hakimuddin K Husein, CEO of GECO. 

Welcoming GECO to the Princess family, Mr. Ouborg spoke about the Princess brand and its complete range of products. “This partnership with GECO is another milestone for the Princess brand in the region,” he said. “Our brand distinguishes itself by linking its high quality, striking design innovation and feeling for what the consumer wants – with a unique, creative marketing strategy. We continuously strive to satisfy our end-user and our brand ambassadors help us propagate this brand philosophy”. “As the parent company of GECO, Al Batha Group of Companies believes that the Princess brand fits perfectly with our selection of top class brands. Over the years we have always delivered excellent quality and value to our customers and this new partnership will further enhance our position in the market,” said Mr. Willimott.

Speaking about GECO's collaboration with Princess Household Appliances, Mr. Husein said: “We are proud to be associated with the Princess brand and the values it represents. Their pioneering range of products will be a perfect addition to our diverse portfolio of household and electronic appliances.”

The highlight of the event was the Princess Live Road Show, featuring brand ambassadors of Princess Household Appliances, Chef Ramzi, ‘Master chef of the Arab World’; Chef Cas Spijkers, ‘Master chef of the Century’; and Mr Tonny Eyk, composer, pianist and culinary connoisseur. Chef Ramzi, a well known celebrity in the region, and Cas Spijkers cooked their patented delicacies, while Mr. Eyk enlivened the proceedings with his live music and delicious cocktails.
The three brand ambassadors are integral to the Princess brand, assisting in product design, testing, usage and promotion. At the live road show they use the Princess range of kitchen appliances while cooking various international recipes, which were then served to the audience. They also suggested cooking tips for the benefit of the audience and conducted an interactive question-answer session after the show.

This event also showcased the latest Princess products, with the focus on Multi Wonder Chef Pro and Table Chef Pro – which were used during the live demonstrations by the celebrity chefs. The latest chrome line, characterized by designs inspired from the fifties, as well as a large variety of Princess personal care products were also introduced during the event. The event ended with the audience, which turned out in large numbers, applauding the chefs and their creations.