The Efteling in Kaatsheuvel opened its gates exclusively for some 14,000 Princess consumers and business connections. The Princess special offer gave consumers who purchased a Princess product valued at €29.90 or over the opportunity to order a maximum of 4 admission tickets for just €10 each, instead of the normal admission price of €32. The entire park was decorated with Princess flags and all children were given a Princess crown as they arrived. From 10:00 a.m. these youngsters were able to enjoy the exciting attractions and fairytale atmosphere to the full. 

Exclusive Princess High Tea

Princess's business connections, including many Dutch celebrities, were warmly received in the oriental Fata Morgana Palace for the exclusive Princess High Tea. They were given a musical welcome from Trio Roept U Maar and ushered in by two charming courtiers, each carrying a Princess Royal Tea Kettle.

This year, Princess had completely transformed the Fata Morgana Palace into a spring setting with Princess Dutch Design containers with tulips, tulip posters, and banners everywhere. A giant High Tea Buffet was arranged in the middle of the Fata Morgana Palace, where all the guests enjoyed scrambled eggs and mini-sausages, fresh fruit, sandwiches, cakes and a wide array of sweets. Head chef Paul van der Doelen surprised everyone with a culinary demo.

And of course, all the children of Princess’s business connections were put in the spotlight. With painted faces and boxes of popcorn, huge numbers of them made drawings or designs of a household product for the Princess Kids Design competition. The hope is that these designs include a winning product that can actually be manufactured and that Princess can welcome a new Princess Kids Designer into the family!

At Camel Square all the guests were able to sit in the sun and enjoy a portion of poffertjes or delicious fresh fries, prepared in Princess deep fryers.

Naturally, the day would not have been complete without the Hotel Princess Bergfrieden. Anyone able to throw a ring over the deer antlers was in with a chance of winning a week's stay in the Princess hotel. They also had to come up with a witty one-liner: “I'd like to win a week's stay in Hotel Princess Bergfrieden because…”.

After the VIP reception, all the guests headed into the park to enjoy a world full of breathtaking attractions and fairytales.